Pure honey.
No excuses.
Organic Yellow was born from a simple frustration — why is buying good honey so hard in India? We set out to fix that, one stick at a time.
India's first
honey stick brand
Most honey in India is either adulterated or comes in clunky jars that leak in your bag. We invented the honey stick format for the Indian market — 8g of 100% pure honey in a hygienic, single-serve straw you can carry anywhere.
Every drop is sourced from wild Himalayan hives at 4,000–6,000 ft altitude, harvested by SHG women and small-scale beekeepers in Uttarakhand and Himachal Pradesh. Tested at NABL-accredited labs. Certified pure.
See Our Purity Index →
Index™
What we stand for
Purity First
Every batch is NABL-accredited lab tested before it ships. No adulteration, no added sugar, no shortcuts.
Made With Love
We source from small bee-keeping clusters and SHG women — traceability you can taste.
Community-Driven
More than 200 SHG women in Uttarakhand and Himachal Pradesh are part of the Organic Yellow supply chain.
Naturally Pure
No pesticides, no antibiotics, no heat-treatment beyond gentle filtration. Raw as nature intended.
Our journey
First batch of Himalayan honey harvested in Uttarakhand
India's first honey sticks launched — mess-free, single-serve, wild-harvested
NABL accreditation secured; expanded to 9 jar flavours
SHG network crosses 200 women; Shilajit Honey Sticks launched
Direct-to-consumer launch; subscription platform goes live
Honey that
empowers women
Our supply chain is built around Self-Help Groups (SHGs) — clusters of women beekeepers in the mountains of Uttarakhand and Himachal Pradesh who have been tending hives for generations.
When you buy Organic Yellow, you're paying a fair price directly into these communities. No middlemen. No exploitation. Just pure honey and honest livelihoods.
Taste the difference
18 SKUs across sticks, jars, and combos. Subscribe and save 10%.